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SIGNARAMA to Include Content Creation Software, Adds friendlyway to Digital Signage Vendor Portfolio

München, 29.10.2008 – SIGNARAMA today announced a new technology relationship with friendlyway, a specialist in the development, content creation and marketing of standard software and system solutions for digital signage and interactive kiosk systems. The addition of friendlyway expands and complements SIGNARAMA's growing portfolio of digital signage products and introduces a new software solution.

According to SIGNARAMA President Jim Tatem, SIGNARAMA and friendlyway have hit the ground running. "We are actively helping SIGNARAMA franchise partners understand the market opportunity and gain more traction selling digital signage solutions," says Tatem. "Out of the gate we teamed up with friendlyway to educate and train SIGNARAMA's franchisees on the business value surrounding digital signage. This new relationship is a great win for everyone involved and really elevates the excitement around our digital signage offering and reiterates the demand we're seeing for digital signage solutions across the board."

"The powerful combination of SIGNARAMA and friendlyway is a perfect fit for SIGNARAMA's global growth initiatives and represents an incredible new business opportunity for our franchisees around the globe," says Jim Tatem. "friendlyway's user-friendly, easily modifiable digital content is exactly what our customers are looking for and it's global reach and dedicated focus on digital signage really accelerates our ability to get this must-have technology into the hands of our franchisees."

"Digital signage is an opportunity-driven technology sale that is sweeping the globe and changing the way people communicate and advertise," says Klaus Trox, CEO & President of friendlyway. "We're very excited about our new partnership with SIGNARAMA."

SIGNARAMA offers a dedicated team of marketing specialists, category specialists, vendor managers, technical support staff and a growing number of cross-trained digital signage sales professionals. In addition, solution providers have access to a number of business-building resources through the new division.

For more information about SIGNARAMA's new Digital Solutions offering, franchisees, customers and solutions providers should contact their local SIGNARAMA or visit www.signarama.com

friendlyway AG
friendlyway is a renowned specialist in the development and marketing of standard software and system solutions for digital signage and interactive kiosk systems. friendlyway's specially developed technological solutions for advertising have been marketed in Europe, Asia, and the U.S. for the past ten years. More than 20,000 friendlyway solutions are currently installed.

SIGNARAMA
Headquartered in West Palm Beach, Fla., SIGNARAMA uses cutting-edge industry software programs to provide a full range of comprehensive sign and graphic services to both the private and commercial segments of the business community. The company is part of the UNITED FRANCHISE GROUP (www.unitedfranchisegroup.com), a company that specializes in franchise development and services. Information on franchising opportunities is available at 800-286-8671 (U.S.) or 001 561-640-5570 (int'l).

Press Contacts:
SIGNARAMA World Headquarters
2121 Vista Parkway
West Palm Beach, FL 33411
Tel.: 001 813-259-0345
Web: www.signarama.com

friendlyway U.S. Headquarters, Seattle
Press Office
Tel.: 001 415-640-2023
e-Mail: pr@friendlyway.com